We are market research professionals with a passion for bringing stories to life. TalkStory was created to make market research more meaningful: to inquire, to listen, to reflect, and to give voice to diverse, individual stories. Today, people prefer to align with brands that are making a difference, not just through their statements, but through their actions. TalkStory is here to help clients be responsive and remain relevant during these fluid, unpredictable times.
Research Design & Consulting
Whether you are an advertising strategist, marketing consultant, or independent moderator...whether you are new to us or have been friends for years, we love collaborating with our clients to create smart, salient research. Do you want to follow a family as they try the newest thrill-seeking ride at an amusement park? Meet with drifters to penetrate the counterculture of drag racing? Deep dive into the microbiome research with nutritional influencers? If you can imagine it, we can create it.
Project Management
From screener development to national recruiting and field management, we will stay one step ahead of the process, anticipating problem areas and providing solutions. Leave the details to us, so you can do what you do best!
Tools & Methodologies
Just a few tools in our wheelhouse:
* National Recruiting
* Specialized Niche Audiences
* Screener Development
* In-Person Focus Groups
* In-Depth Ethnographies
* Online Discussions
* Journal Projects
Our Experience, Our Expertise
We have pulled off successful projects across numerous brands, industries and platforms within the following categories…
Consumer, B2B, Automotive, Banking & Finance, Beauty & Skincare, Beer & Alcohol, Fashion & Accessories, Fitness & Wellness, Food & Beverage, Health, Lifestyle, Technology, and Gaming
TalkStory was envisioned during a time of societal pause and reflection. It was this quiet that brought Dana back to memories of Hawaii, where she was raised. The Hawaiian meaning of “talk story” honors the age-old tradition of sharing culture and community through story.
Dana and Khanh have shared their stories, personally and professionally, for over two decades in the market research industry. In a world where technology is readily at our fingertips, TalkStory was created from a shared belief that the human connection is what feeds our souls, our society and yes, even our brands.
Thanks for listening…
INQUIRIES
Dana Pion | dana@talkstoryla.com
Khanh Chu | khanh@talkstoryla.com
TalkStory LLC | Los Angeles, CA | 424.289.0914